Those Hollywood Square Things

I sense a whole new trend in Hollywood posters these days. I guess, with technology, commercial art has also been evolving huh? Sheesh, but why am I telling you this even? It's a given.

There has been a shift towards minimalism, white or open spaces, dominant typography, digital and manipulated photography, rather old school but refreshing illustrations, and best of all, courageous (or risky?) non-depiction of lead stars. If they do get pictured on the poster, they're barely recognizable.

To make the long story short, check out some of the latest Hollywood movie posters around. Notice the trend:

The Coen brothers' Burn After Reading and Sideways lookalike Bottle Shock beat the the long-standing style in poster design. Illustrations and typography! Open spaces! See? No stars' heads!

Photography over celebrity. Here are posters of murder romanticizing Wanted, the non-Eric Bana sequel The Incredible Hulk, and my favorite poster these days Hancock. I don't know about you, but I didn't recognize Angelina, Edward Norton and Will right away.

White spaces and near-minimalism in Beastie Boy Adam Yauch's documentary Gunnin' for that #1 Spot and TV adaption-sequel-sequel-sequel The X-Files: I Want to Believe.

Sana lang the good ol' days of floating heads will be over soon, no! Nakakasawa. Like that downmarket Iron Man poster. Come on! Those guys gotta be more creative than that.